# According to Fred: The musings of a marketer and tech geek\.

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## Pages
- [Podcast](https://www.accordingtofred.com/podcast/)
- [Homepage](https://www.accordingtofred.com/)
- [About Fred](https://www.accordingtofred.com/about/)
- [Media \& Publications](https://www.accordingtofred.com/media-publications/)
- [Pricing Page](https://www.accordingtofred.com/pricing-page-2/)

## Posts
- [My Love/Hate Relationship with AI \(and the Hype Cycle That Won't Quit\)](https://www.accordingtofred.com/artificial-intelligence/ai-hype-cycle-love-hate-relationship/): I use AI every day and it works\. I also can't stand the hype machine wrapped around it\. After 20 years of tech bubbles, here's why loving the tool and distrusting the hype is exactly the right position\.
- [I Wrote About Beer in 2019\. It Turned Out to Be a Blueprint for AI Adoption\.](https://www.accordingtofred.com/artificial-intelligence/i-wrote-about-beer-in-2019-it-turned-out-to-be-a-blueprint-for-ai-adoption/)
- [What a Marching Band Can Teach Us About High\-Performing Teams](https://www.accordingtofred.com/marketing/what-a-marching-band-can-teach-us-about-high-performing-teams/)
- [Thinking Critically in the Age of AI Slop](https://www.accordingtofred.com/artificial-intelligence/thinking-critically-in-the-age-of-ai-slop/)

## Media
- [Firefly\_Gemini Flash\_a middle aged man on one side holding a phone engaging with it, smiling and happy\. T 807059](https://www.accordingtofred.com/wp-content/uploads/2026/08/Firefly_Gemini-Flash_a-middle-aged-man-on-one-side-holding-a-phone-engaging-with-it-smiling-and-happy.-T-807059.png)
- [I Wrote About Beer in 2019\. It Turned Out to Be a Blueprint for AI Adoption\.](https://www.accordingtofred.com/wp-content/uploads/2026/03/I-Wrote-About-Beer-in-2019.-It-Turned-Out-to-Be-a-Blueprint-for-AI-Adoption.png)
- [Firefly\_Cinematic flat lay, wooden table, open handwritten notebook with brewing notes, glass 925591](https://www.accordingtofred.com/wp-content/uploads/2026/03/Firefly_Cinematic-flat-lay-wooden-table-open-handwritten-notebook-with-brewing-notes-glass-925591.png)
- [horns](https://www.accordingtofred.com/wp-content/uploads/2025/10/573124700_18425888332107967_3331359936799813642_n.jpg): Photo Credit: Amy Bulbrooke Photography
- [Color Guard](https://www.accordingtofred.com/wp-content/uploads/2025/10/569171847_18402654772190639_6413940101408496329_n.jpg): Photo Credit: Amy Bulbrooke Photography

## Categories
- [Marketing](https://www.accordingtofred.com/category/marketing/)
- [Technology](https://www.accordingtofred.com/category/technology/)
- [Podcast](https://www.accordingtofred.com/category/podcast/)
- [Thoughts](https://www.accordingtofred.com/category/thoughts/)
- [Customer Experience](https://www.accordingtofred.com/category/customer-experience/)

## Tags
- [customer experience](https://www.accordingtofred.com/tag/customer-experience/)
- [Mobile](https://www.accordingtofred.com/tag/mobile/)
- [commerce](https://www.accordingtofred.com/tag/commerce/)
- [podcast](https://www.accordingtofred.com/tag/podcast/)
- [retail](https://www.accordingtofred.com/tag/retail/)

## Optional
- [Sitemap index](https://www.accordingtofred.com/sitemap_index.xml)