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According to Fred

The musings of a marketer and tech geek.

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About Fred


I help ambitious brands turn digital transformation into measurable growth. After two decades leading marketing and technology teams—from system‑integration trenches to board‑level strategy—I translate complexity into clear roadmaps that drive revenue. Through insights on AI, customer experience, and full‑stack marketing, I deliver practical guidance executives use to outpace change.

I have spoken on marketing technology, business development, and marketing operations at Sitecore Symposium, Microsoft Ignite, industry trade shows, association events, and Ignite Chicago.

You can find me sharing content and views on this blog, my podcast, Threads, and LinkedIn.

Outside of his work life, I spend time with my family, my dogs, running, playing guitar, out in the world with Scouting, and dabble in photography and woodworking, which you can find examples on my Instagram account.

Disclaimer: This is my personal blog and while some of the content written here may have parallels to my work life, the views and opinions are my own and not that of my employer.

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