My name is Fred Faulkner. I work at ICF Next, a new kind of agency that is threading the needle between an agency and a consultancy. A Chicago native, I’ve spent the last 20+ years focused on marketing and specifically how marketing technology enables marketers to understand their customers and connect with them in more meaningful ways. I’ve worked in CPG, non-profits/associations, and agencies. I’ve been a consultant, a marketer, a leader, and a creator.
Today, I focus on the blended passion of marketing in an ever-changing landscape in B2B and the technology that enables this change.
I have spoken at many conferences such as Sitecore Symposium, Microsoft Ignite, industry trade shows, association events, and Ignite Chicago, on marketing technology, business development, and marketing operations.
Outside of his work life, I spend time with my family, training and running several races a year, and dabble in photography, which you can find examples on my Instagram account.
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Disclaimer: This is my personal blog and while some of the content written here may have parallels to my work life, the views and opinions are my own and not that of my employer, ICF.