It’s a crowded marketing technology space and it gets worse every year. Startups are popping up it seems like every day to combat a specific niche need in the world of today’s digital marketer. To make matters worse (?? – intentional question), the SaaS platforms make it easier for companies to jump in and try/buy/use than ever […]
To Fuel Growth, Fill Your Gaps: Adobe Buys Marketo
There’s been an awakening. Have you felt it? I’m pretty sure every MarTech “Jedi” just felt a tremor in The Force…Adobe is purchasing Marketo for $4.7bn. Let that sink in. In a string of acquisitions in the last five years, nothing has come close to this price. SAP bought Hybris for $1.5bn. Salesforce purchased ExactTarget for $2.5 bn. Both in […]
Mining for Personalization: How Far is Too Far?
How far are companies willing to go with technology to mine data and gain insights to deliver personalization to us? I was in a conversation last week at work and somehow we got on the topic of voice and other “creepy” examples we see or interpret that leads to ads appearing on our devices. One […]
Diet of Customer Relationships Shouldn’t Include SPAM
Last week I was scrolling through LinkedIn and caught this post by Charlie Cole, Chief Digital Officer, VP at TUMI. As marketers we are always under the pressure to build a pipeline, a funnel and get leads, convert, etc. However, if we take the premise that we need to build Trust as a foundation, first […]
Google is Trying Too Hard to Beat Amazon Echo at Commerce
The battle for the home personal assistant is in full force. Amazon came out of left field with the release of Echo and the Alexa assistant over two years ago. Since then, everyone from Google to Samsung to Apple to Microsoft has been scrambling to come up with their digital assistant or in-home connected speaker. Each […]