In today’s rapidly evolving digital landscape, understanding AI and its implications is more crucial than ever. During a recent vacation, a simple conversation about AI highlighted the urgent need for AI literacy. The Importance of AI Literacy I was recently on vacation down in the Turks and Caicos with my wife for some much-needed R&R. […]
The AI Revolution: Why Every Company Will Be an AI Company by 2026
The whispers of “generative AI” and “ChatGPT” might have seemed like science fiction a few years ago. Today, those whispers have turned into a groundswell, and businesses are rapidly waking up to a fact: Artificial intelligence isn’t just a passing trend – it’s the single most transformative force shaping the future of work. If you’re […]
After a year of M&A where do the major DXPs go from here?
It’s a crowded marketing technology space and it gets worse every year. Startups are popping up it seems like every day to combat a specific niche need in the world of today’s digital marketer. To make matters worse (?? – intentional question), the SaaS platforms make it easier for companies to jump in and try/buy/use than ever […]
To Fuel Growth, Fill Your Gaps: Adobe Buys Marketo
There’s been an awakening. Have you felt it? I’m pretty sure every MarTech “Jedi” just felt a tremor in The Force…Adobe is purchasing Marketo for $4.7bn. Let that sink in. In a string of acquisitions in the last five years, nothing has come close to this price. SAP bought Hybris for $1.5bn. Salesforce purchased ExactTarget for $2.5 bn. Both in […]
Adobe Buys Magento: A Good Fit or the Best of What’s Left?
Disclosure: I work for a company that is a Premier partner of Adobe and have partnerships with other vendors mentioned in this article. I do not have access to technical or product roadmaps or have any insights into M&A for any of them. The following is purely my thoughts and opinions and do not represent […]