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According to Fred

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January 29, 2018 by Fred

Mining for Personalization: How Far is Too Far?

Spying Eyes

How far are companies willing to go with technology to mine data and gain insights to deliver personalization to us? I was in a conversation last week at work and somehow we got on the topic of voice and other “creepy” examples we see or interpret that leads to ads appearing on our devices. One […]

September 27, 2017 by Fred

Pick Your Words Wisely in a World of 140 Characters and 5 Minute Talks

Man with a phone.

Two things happened this week that reminded me of the need for concise, clear, communication.  First, I gave an Ignite presentation and the second was that Twitter announced it was going to up the character limit from 140 to 280.  In both instances, brevity is the key.  Be clear, concise, to the point, and get […]

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