Today marketers and technology are allowing companies to collect a vast amount of data on consumers and their behaviors. Consumers on the flip side have been lax in how they treat their data as an actual currency for access to goods and services. Layer in that legislators have had to get involved to limit how companies collect and use data. It’s a mess and I try to talk through how we got here and how maybe we get back on track.
When Marketers and Consumers are at Odds with Data Collection and Marketing
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