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You are here: Home / Podcast / When Marketers and Consumers are at Odds with Data Collection and Marketing

When Marketers and Consumers are at Odds with Data Collection and Marketing

Fred · October 18, 2019 · Leave a Comment

1 min read

Today marketers and technology are allowing companies to collect a vast amount of data on consumers and their behaviors.  Consumers on the flip side have been lax in how they treat their data as an actual currency for access to goods and services.  Layer in that legislators have had to get involved to limit how companies collect and use data.  It’s a mess and I try to talk through how we got here and how maybe we get back on track.

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About Fred

Fred is the Vice President of Strategic Marketing at Bounteous, an end-to-end digital transformation consultancy. He is a marketer, technologist, husband, and passionate about the future of business with AI. According to Fred is his personal blog and all views are his own. Follow him on Twitter, LinkedIn, and Instagram.

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