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You are here: Home / Archives for Acquisition

Acquisition

To Fuel Growth, Fill Your Gaps: Adobe Buys Marketo

Fred · Oct 4, 2018 · Leave a Comment

flowers on a wall

There’s been an awakening. Have you felt it? I’m pretty sure every MarTech “Jedi” just felt a tremor in The Force…Adobe is purchasing Marketo for $4.7bn. Let that sink in. In a string of acquisitions in the last five years, nothing has come close to this price. SAP bought Hybris for $1.5bn. Salesforce purchased ExactTarget for $2.5 bn. Both in […]

Adobe Buys Magento: A Good Fit or the Best of What’s Left?

Fred · Jun 3, 2018 · Leave a Comment

Disclosure: I work for a company that is a Premier partner of Adobe and have partnerships with other vendors mentioned in this article. I do not have access to technical or product roadmaps or have any insights into M&A for any of them. The following is purely my thoughts and opinions and do not represent […]

Read some of my other thoughts and perspectives. A Little Less Recent

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