Marketing. Tech. Growth. I sit at the intersection of marketing, technology, and growth. This is my view of the world. ACCORDING TO FRED. Latest Thoughts. What’s been on my mind. I Wrote About Beer in 2019. It Turned Out to Be a Blueprint for AI Adoption.FredMarch 15, 2026 What a Marching Band Can Teach Us About High-Performing TeamsFredOctober 30, 2025 Thinking Critically in the Age of AI SlopFredOctober 19, 2025 You’re Responsible for Your AI LiteracyFredJuly 7, 2024