According to Fred

The musings of a marketer and tech geek.

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Virtual Conferences – Adobe Summit 2020

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Today was Adobe Summit Online, a shift from their physical conference held annually in Las Vegas.  I was happy to be at home, but also missed the excitement and culmination of months of preparation of being at the conference.  So how did Adobe do with moving to a virtual conference? I share my thoughts on what has happened to the entire conference industry as well as my critique of Adobe Summit. What did they get right?  What could have gone better?  What got me excited? 

About Fred

Fred is the Vice President of Strategic Marketing at Bounteous, an end-to-end digital transformation consultancy. He is a marketer, technologist, husband, and passionate about the future of business with AI. According to Fred is his personal blog and all views are his own. Follow him on Twitter, LinkedIn, and Instagram.