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According to Fred

The musings of a marketer and tech geek.

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August 14, 2020 by Fred

The Power of Grit and Determination

man standing determined

Now that sports is coming back I’m watching my beloved Chicago Blackhawks fight their way through the shortened season and into the playoffs. I don’t know how far they will go, but they are far from the favorite to win. Just to get into the actual playoffs they had to beat a no. 5 seed. […]

April 27, 2020 by Fred

The MarTech 5000, eCommerce and Evolving Tech Landscape, a Discussion with Ryan Lunka

Abstract image of data.

I was excited to reconnect with an old colleague for this episode. Ryan Lunka is the COO at nChannel, a SaaS software that empowers retailers, wholesalers, and technologists with integration tools to sync data and automate processes among eCommerce, ERP, POS and 3PL systems. In this episode Ryan and I get on the hot mic […]

April 14, 2020 by Fred

Have we hit a VR tipping point? A conversation with Amber Osborne.

VR Headsets hanging on a wall.

I’m a big fan of emerging technology.  While I can’t always afford it, our family recently got an Oculus Quest VR headset and I have to say, I’m really impressed.  So when I wanted to learn more about VR and talk about the potential of the platform it was a no brainer to call my […]

April 2, 2020 by Fred

Is Masterclass worth the subscription?

Masterclass screenshot

I’m Fred Faulkner, and this is my Masterclass.  If you are not familiar, Masterclass.com is an online learning site, but the difference between Masterclass and any other online educational site is the celebrity status it comes with.  Learn acting from Samuel L. Jackson.  Learn writing from Judy Blume.  Take cooking lessons from Gordon Ramsey!  With over 80 classes by […]

March 31, 2020 by Fred

Virtual Conferences – Adobe Summit 2020

Adobe Summit

Today was Adobe Summit Online, a shift from their physical conference held annually in Las Vegas.  I was happy to be at home, but also missed the excitement and culmination of months of preparation of being at the conference.  So how did Adobe do with moving to a virtual conference? I share my thoughts on […]

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