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According to Fred

The musings of a marketer and tech geek.

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After a year of M&A where do the major DXPs go from here?

Fred · December 30, 2019 · Leave a Comment

woman looking through telescope

It’s a crowded marketing technology space and it gets worse every year. Startups are popping up it seems like every day to combat a specific niche need in the world of today’s digital marketer. To make matters worse (?? – intentional question), the SaaS platforms make it easier for companies to jump in and try/buy/use than ever […]

My Love / Hate Relationship with Ecosystems

Fred · November 6, 2019 · Leave a Comment

Frustrated person at a computer

Are you a Google user? Are you hooked on the Apple ecosystem? Maybe Amazon with the Echo and Alexa. How do you choose and how does those decisions impact your life in the technology you choose? I discus my love/hate relationship with them as it come to my life, home automation, and supporting my family.

When Marketers and Consumers are at Odds with Data Collection and Marketing

Fred · October 18, 2019 · Leave a Comment

Man using a smartphone

Today marketers and technology are allowing companies to collect a vast amount of data on consumers and their behaviors.  Consumers on the flip side have been lax in how they treat their data as an actual currency for access to goods and services.  Layer in that legislators have had to get involved to limit how […]

Welcome to the According to Fred – the Podcast

Fred · September 24, 2019 · Leave a Comment

podcast microphone

Here we go! I’m trying something new and that is I’m starting a podcast. I wanted a way to be able to document content, thoughts, ideas, in a more consumable format. Not that I don’t like blogging, but as you know, consistency isn’t my thing. I hem and haw over the content that I write […]

Personal Growth Means Investing in Yourself

Fred · January 21, 2019 · Leave a Comment

Bookshelf

“This year’s going to be different.” You said that on January 2nd, didn’ you? When you made that new year resolution list “official” in your head, on a piece of paper, or printed out and posted on your bathroom mirror. “This year, I’m going to do it. ” you said. It’s January and by now, […]

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