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According to Fred

The musings of a marketer and tech geek.

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Welcome to the According to Fred – the Podcast

Fred · Sep 24, 2019 · Leave a Comment

podcast microphone

Here we go! I’m trying something new and that is I’m starting a podcast. I wanted a way to be able to document content, thoughts, ideas, in a more consumable format. Not that I don’t like blogging, but as you know, consistency isn’t my thing. I hem and haw over the content that I write […]

Personal Growth Means Investing in Yourself

Fred · Jan 21, 2019 · Leave a Comment

Bookshelf

“This year’s going to be different.” You said that on January 2nd, didn’ you? When you made that new year resolution list “official” in your head, on a piece of paper, or printed out and posted on your bathroom mirror. “This year, I’m going to do it. ” you said. It’s January and by now, […]

2019 Predictions: CX

Fred · Jan 9, 2019 · Leave a Comment

Crystal Ball

Hello, 2019!! Now that we’ve put 2018 behind us it is time to focus on what will drive the future of customer experiences. While I know this is a little later than “normal” for a predictions posts, but it is still January so I’m calling it still fair game.  While I’ve personally done these in […]

As a Holiday Shopper, I Miss Toys ‘R’ Us

Fred · Nov 26, 2018 · Leave a Comment

Toys R Us Store

I didn’t want to grow up. I wanted to be a Toys ‘R’ Us kid for life.  Even as I got older, I still enjoyed going into “the” toy store.  I took my kids.  They’d ask me every time we passed by one, “Dad, can we go to Toys ‘R’ Us?”  And many times, we […]

Welcome to Retail’s New Holimonth – November

Fred · Nov 1, 2018 · Leave a Comment

Well, it was bound to happen.  First, we had Black Friday, the day in which retailers would traditionally go “in the black” in revenue for the year as they lead up to the holiday spending season.  Then it became a shoppers holiday when marketers found a way to capitalize on it to kick off the […]

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