How far are companies willing to go with technology to mine data and gain insights to deliver personalization to us? I was in a conversation last week at work and somehow we got on the topic of voice and other “creepy” examples we see or interpret that leads to ads appearing on our devices. One […]
Pick Your Words Wisely in a World of 140 Characters and 5 Minute Talks
Two things happened this week that reminded me of the need for concise, clear, communication. First, I gave an Ignite presentation and the second was that Twitter announced it was going to up the character limit from 140 to 280. In both instances, brevity is the key. Be clear, concise, to the point, and get […]
Did Google Have a Better Choice Than to Partner with Walmart?
Short answer? Probably No. Let’s dig in. Amazon is the 800lb gorilla in the e-commerce world. They dropped the bomb of the Echo years before anyone could respond, and Google was the first at-bat with their Google Home. However, both companies have very different pedigrees and therefore are tackling the same problem – how to […]
My Favorite Twitter Chats
It’s no secret that Twitter can be seen in a few veins from a complete waste of time to a pulse of the world to a highly effective marketing tool. It all depends on your perspective and more importantly your goals for using the platform and social media channel. I will admit when I first […]
Diet of Customer Relationships Shouldn’t Include SPAM
Last week I was scrolling through LinkedIn and caught this post by Charlie Cole, Chief Digital Officer, VP at TUMI. As marketers we are always under the pressure to build a pipeline, a funnel and get leads, convert, etc. However, if we take the premise that we need to build Trust as a foundation, first […]