It’s no secret that Twitter can be seen in a few veins from a complete waste of time to a pulse of the world to a highly effective marketing tool. It all depends on your perspective and more importantly your goals for using the platform and social media channel. I will admit when I first […]
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Diet of Customer Relationships Shouldn’t Include SPAM
Last week I was scrolling through LinkedIn and caught this post by Charlie Cole, Chief Digital Officer, VP at TUMI. As marketers we are always under the pressure to build a pipeline, a funnel and get leads, convert, etc. However, if we take the premise that we need to build Trust as a foundation, first […]
Google is Trying Too Hard to Beat Amazon Echo at Commerce
The battle for the home personal assistant is in full force. Amazon came out of left field with the release of Echo and the Alexa assistant over two years ago. Since then, everyone from Google to Samsung to Apple to Microsoft has been scrambling to come up with their digital assistant or in-home connected speaker. Each […]
The Little Things About Customer Experience
Yesterday I flew to Las Vegas to attend the Adobe Summit conference. The last two years I’ve flown out early so I could go golfing with my Father-in-Law who lives out there before the conference starts and I’m heads down in work related activities. This year, my FIL wanted to take me to a place […]
The Future of Marketing Isn’t the Next Shiny Object
The iPhone and iPad. Facebook. Twitter. SnapChat. Artificial Intelligence. Machine Learning. Chatbots. What all of these devices, sites and technologies have in common is that they were all dubbed “the next big thing.” They were going to revolutionize how we communicate, engage, interact, learn, personalize, etc. And to be frank, they have all done that […]