Yesterday I flew to Las Vegas to attend the Adobe Summit conference. The last two years I’ve flown out early so I could go golfing with my Father-in-Law who lives out there before the conference starts and I’m heads down in work related activities. This year, my FIL wanted to take me to a place […]
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The Future of Marketing Isn’t the Next Shiny Object
The iPhone and iPad. Facebook. Twitter. SnapChat. Artificial Intelligence. Machine Learning. Chatbots. What all of these devices, sites and technologies have in common is that they were all dubbed “the next big thing.” They were going to revolutionize how we communicate, engage, interact, learn, personalize, etc. And to be frank, they have all done that […]
Google Should Have Put Assistant into Messenger, Not Allo
Last year Google released a pair of apps called Allo and Duo to address the messaging and video calling market. Many bemoaned yet another set of apps from Google instead of updating existing ones. With competition from Facebook Messenger, WhatsApp (also owned by Facebook), and iMessage by Apple, why did Google need yet another app. […]
The Foundation of any Relationship Starts with Trust
It starts with your first encounter and within the first few seconds you begin to assess whether you can trust one another. If a level of trust can’t be established early on in a relationship, the relationship falls apart. Or maybe it never gets started. This is true with brands to consumers, people to people, […]