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Marketing

After a year of M&A where do the major DXPs go from here?

Fred · Dec 30, 2019 · Leave a Comment

woman looking through telescope

It’s a crowded marketing technology space and it gets worse every year. Startups are popping up it seems like every day to combat a specific niche need in the world of today’s digital marketer. To make matters worse (?? – intentional question), the SaaS platforms make it easier for companies to jump in and try/buy/use than ever […]

Welcome to the According to Fred – the Podcast

Fred · Sep 24, 2019 · Leave a Comment

podcast microphone

Here we go! I’m trying something new and that is I’m starting a podcast. I wanted a way to be able to document content, thoughts, ideas, in a more consumable format. Not that I don’t like blogging, but as you know, consistency isn’t my thing. I hem and haw over the content that I write […]

2019 Predictions: CX

Fred · Jan 9, 2019 · Leave a Comment

Crystal Ball

Hello, 2019!! Now that we’ve put 2018 behind us it is time to focus on what will drive the future of customer experiences. While I know this is a little later than “normal” for a predictions posts, but it is still January so I’m calling it still fair game.  While I’ve personally done these in […]

Welcome to Retail’s New Holimonth – November

Fred · Nov 1, 2018 · Leave a Comment

Well, it was bound to happen.  First, we had Black Friday, the day in which retailers would traditionally go “in the black” in revenue for the year as they lead up to the holiday spending season.  Then it became a shoppers holiday when marketers found a way to capitalize on it to kick off the […]

My Favorite Twitter Chats

Fred · Jun 5, 2017 · Leave a Comment

Twitter Chats

It’s no secret that Twitter can be seen in a few veins from a complete waste of time to a pulse of the world to a highly effective marketing tool.  It all depends on your perspective and more importantly your goals for using the platform and social media channel.  I will admit when I first […]

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