It’s no secret that Twitter can be seen in a few veins from a complete waste of time to a pulse of the world to a highly effective marketing tool. It all depends on your perspective and more importantly your goals for using the platform and social media channel. I will admit when I first […]
Marketing
The Future of Marketing Isn’t the Next Shiny Object
The iPhone and iPad. Facebook. Twitter. SnapChat. Artificial Intelligence. Machine Learning. Chatbots. What all of these devices, sites and technologies have in common is that they were all dubbed “the next big thing.” They were going to revolutionize how we communicate, engage, interact, learn, personalize, etc. And to be frank, they have all done that […]
The Foundation of any Relationship Starts with Trust
It starts with your first encounter and within the first few seconds you begin to assess whether you can trust one another. If a level of trust can’t be established early on in a relationship, the relationship falls apart. Or maybe it never gets started. This is true with brands to consumers, people to people, […]