Hello, 2019!! Now that we’ve put 2018 behind us it is time to focus on what will drive the future of customer experiences. While I know this is a little later than “normal” for a predictions posts, but it is still January so I’m calling it still fair game. While I’ve personally done these in […]
Welcome to Retail’s New Holimonth – November
Well, it was bound to happen. First, we had Black Friday, the day in which retailers would traditionally go “in the black” in revenue for the year as they lead up to the holiday spending season. Then it became a shoppers holiday when marketers found a way to capitalize on it to kick off the […]
My Favorite Twitter Chats
It’s no secret that Twitter can be seen in a few veins from a complete waste of time to a pulse of the world to a highly effective marketing tool. It all depends on your perspective and more importantly your goals for using the platform and social media channel. I will admit when I first […]
The Future of Marketing Isn’t the Next Shiny Object
The iPhone and iPad. Facebook. Twitter. SnapChat. Artificial Intelligence. Machine Learning. Chatbots. What all of these devices, sites and technologies have in common is that they were all dubbed “the next big thing.” They were going to revolutionize how we communicate, engage, interact, learn, personalize, etc. And to be frank, they have all done that […]
The Foundation of any Relationship Starts with Trust
It starts with your first encounter and within the first few seconds you begin to assess whether you can trust one another. If a level of trust can’t be established early on in a relationship, the relationship falls apart. Or maybe it never gets started. This is true with brands to consumers, people to people, […]