I’m Fred Faulkner, and this is my Masterclass. If you are not familiar, Masterclass.com is an online learning site, but the difference between Masterclass and any other online educational site is the celebrity status it comes with. Learn acting from Samuel L. Jackson. Learn writing from Judy Blume. Take cooking lessons from Gordon Ramsey! With over 80 classes by […]
Virtual Conferences – Adobe Summit 2020
Today was Adobe Summit Online, a shift from their physical conference held annually in Las Vegas. I was happy to be at home, but also missed the excitement and culmination of months of preparation of being at the conference. So how did Adobe do with moving to a virtual conference? I share my thoughts on […]
After a year of M&A where do the major DXPs go from here?
It’s a crowded marketing technology space and it gets worse every year. Startups are popping up it seems like every day to combat a specific niche need in the world of today’s digital marketer. To make matters worse (?? – intentional question), the SaaS platforms make it easier for companies to jump in and try/buy/use than ever […]
My Love / Hate Relationship with Ecosystems
Are you a Google user? Are you hooked on the Apple ecosystem? Maybe Amazon with the Echo and Alexa. How do you choose and how does those decisions impact your life in the technology you choose? I discus my love/hate relationship with them as it come to my life, home automation, and supporting my family.
When Marketers and Consumers are at Odds with Data Collection and Marketing
Today marketers and technology are allowing companies to collect a vast amount of data on consumers and their behaviors. Consumers on the flip side have been lax in how they treat their data as an actual currency for access to goods and services. Layer in that legislators have had to get involved to limit how […]