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According to Fred

The musings of a marketer and tech geek.

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April 14, 2020 by Fred

Have we hit a VR tipping point? A conversation with Amber Osborne.

VR Headsets hanging on a wall.

I’m a big fan of emerging technology.  While I can’t always afford it, our family recently got an Oculus Quest VR headset and I have to say, I’m really impressed.  So when I wanted to learn more about VR and talk about the potential of the platform it was a no brainer to call my […]

April 2, 2020 by Fred

Is Masterclass worth the subscription?

Masterclass screenshot

I’m Fred Faulkner, and this is my Masterclass.  If you are not familiar, Masterclass.com is an online learning site, but the difference between Masterclass and any other online educational site is the celebrity status it comes with.  Learn acting from Samuel L. Jackson.  Learn writing from Judy Blume.  Take cooking lessons from Gordon Ramsey!  With over 80 classes by […]

March 31, 2020 by Fred

Virtual Conferences – Adobe Summit 2020

Adobe Summit

Today was Adobe Summit Online, a shift from their physical conference held annually in Las Vegas.  I was happy to be at home, but also missed the excitement and culmination of months of preparation of being at the conference.  So how did Adobe do with moving to a virtual conference? I share my thoughts on […]

December 30, 2019 by Fred

After a year of M&A where do the major DXPs go from here?

woman looking through telescope

It’s a crowded marketing technology space and it gets worse every year. Startups are popping up it seems like every day to combat a specific niche need in the world of today’s digital marketer. To make matters worse (?? – intentional question), the SaaS platforms make it easier for companies to jump in and try/buy/use than ever […]

November 6, 2019 by Fred

My Love / Hate Relationship with Ecosystems

Frustrated person at a computer

Are you a Google user? Are you hooked on the Apple ecosystem? Maybe Amazon with the Echo and Alexa. How do you choose and how does those decisions impact your life in the technology you choose? I discus my love/hate relationship with them as it come to my life, home automation, and supporting my family.

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