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According to Fred

The musings of a marketer and tech geek.

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January 9, 2019 by Fred

2019 Predictions: CX

Crystal Ball

Hello, 2019!! Now that we’ve put 2018 behind us it is time to focus on what will drive the future of customer experiences. While I know this is a little later than “normal” for a predictions posts, but it is still January so I’m calling it still fair game.  While I’ve personally done these in […]

November 26, 2018 by Fred

As a Holiday Shopper, I Miss Toys ‘R’ Us

Toys R Us Store

I didn’t want to grow up. I wanted to be a Toys ‘R’ Us kid for life.  Even as I got older, I still enjoyed going into “the” toy store.  I took my kids.  They’d ask me every time we passed by one, “Dad, can we go to Toys ‘R’ Us?”  And many times, we […]

November 1, 2018 by Fred

Welcome to Retail’s New Holimonth – November

Well, it was bound to happen.  First, we had Black Friday, the day in which retailers would traditionally go “in the black” in revenue for the year as they lead up to the holiday spending season.  Then it became a shoppers holiday when marketers found a way to capitalize on it to kick off the […]

October 4, 2018 by Fred

To Fuel Growth, Fill Your Gaps: Adobe Buys Marketo

flowers on a wall

There’s been an awakening. Have you felt it? I’m pretty sure every MarTech “Jedi” just felt a tremor in The Force…Adobe is purchasing Marketo for $4.7bn. Let that sink in. In a string of acquisitions in the last five years, nothing has come close to this price. SAP bought Hybris for $1.5bn. Salesforce purchased ExactTarget for $2.5 bn. Both in […]

June 10, 2018 by Fred

Something New Coming Soon

According to Fred YouTube Channel Logo

I’m just going to drop this little bumper/logo-sting (I’m getting all this video lingo down now). Soon…

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