Today marketers and technology are allowing companies to collect a vast amount of data on consumers and their behaviors. Consumers on the flip side have been lax in how they treat their data as an actual currency for access to goods and services. Layer in that legislators have had to get involved to limit how […]
Welcome to the According to Fred – the Podcast
Here we go! I’m trying something new and that is I’m starting a podcast. I wanted a way to be able to document content, thoughts, ideas, in a more consumable format. Not that I don’t like blogging, but as you know, consistency isn’t my thing. I hem and haw over the content that I write […]
Personal Growth Means Investing in Yourself
“This year’s going to be different.” You said that on January 2nd, didn’ you? When you made that new year resolution list “official” in your head, on a piece of paper, or printed out and posted on your bathroom mirror. “This year, I’m going to do it. ” you said. It’s January and by now, […]
2019 Predictions: CX
Hello, 2019!! Now that we’ve put 2018 behind us it is time to focus on what will drive the future of customer experiences. While I know this is a little later than “normal” for a predictions posts, but it is still January so I’m calling it still fair game. While I’ve personally done these in […]
As a Holiday Shopper, I Miss Toys ‘R’ Us
I didn’t want to grow up. I wanted to be a Toys ‘R’ Us kid for life. Even as I got older, I still enjoyed going into “the” toy store. I took my kids. They’d ask me every time we passed by one, “Dad, can we go to Toys ‘R’ Us?” And many times, we […]