Well, it was bound to happen. First, we had Black Friday, the day in which retailers would traditionally go “in the black” in revenue for the year as they lead up to the holiday spending season. Then it became a shoppers holiday when marketers found a way to capitalize on it to kick off the […]
To Fuel Growth, Fill Your Gaps: Adobe Buys Marketo
There’s been an awakening. Have you felt it? I’m pretty sure every MarTech “Jedi” just felt a tremor in The Force…Adobe is purchasing Marketo for $4.7bn. Let that sink in. In a string of acquisitions in the last five years, nothing has come close to this price. SAP bought Hybris for $1.5bn. Salesforce purchased ExactTarget for $2.5 bn. Both in […]
Something New Coming Soon
I’m just going to drop this little bumper/logo-sting (I’m getting all this video lingo down now). Soon…
Adobe Buys Magento: A Good Fit or the Best of What’s Left?
Disclosure: I work for a company that is a Premier partner of Adobe and have partnerships with other vendors mentioned in this article. I do not have access to technical or product roadmaps or have any insights into M&A for any of them. The following is purely my thoughts and opinions and do not represent […]
My Love-Hate Relationship with Facebook
Unless you’ve been under a rock the last few days, you probably know about the recent Facebook news about the data breach/violation via Cambridge Analytica. I had a brief discussion with my friend Ross Quintana on Facebook Live the other night too, but I, unfortunately, didn’t have time to really dig into the topics that have […]