There’s been an awakening. Have you felt it? I’m pretty sure every MarTech “Jedi” just felt a tremor in The Force…Adobe is purchasing Marketo for $4.7bn. Let that sink in. In a string of acquisitions in the last five years, nothing has come close to this price. SAP bought Hybris for $1.5bn. Salesforce purchased ExactTarget for $2.5 bn. Both in […]
Something New Coming Soon
I’m just going to drop this little bumper/logo-sting (I’m getting all this video lingo down now). Soon…
Adobe Buys Magento: A Good Fit or the Best of What’s Left?
Disclosure: I work for a company that is a Premier partner of Adobe and have partnerships with other vendors mentioned in this article. I do not have access to technical or product roadmaps or have any insights into M&A for any of them. The following is purely my thoughts and opinions and do not represent […]
My Love-Hate Relationship with Facebook
Unless you’ve been under a rock the last few days, you probably know about the recent Facebook news about the data breach/violation via Cambridge Analytica. I had a brief discussion with my friend Ross Quintana on Facebook Live the other night too, but I, unfortunately, didn’t have time to really dig into the topics that have […]
Mining for Personalization: How Far is Too Far?
How far are companies willing to go with technology to mine data and gain insights to deliver personalization to us? I was in a conversation last week at work and somehow we got on the topic of voice and other “creepy” examples we see or interpret that leads to ads appearing on our devices. One […]