The whispers of “generative AI” and “ChatGPT” might have seemed like science fiction a few years ago. Today, those whispers have turned into a groundswell, and businesses are rapidly waking up to a fact: Artificial intelligence isn’t just a passing trend – it’s the single most transformative force shaping the future of work. If you’re […]
After a year of M&A where do the major DXPs go from here?
It’s a crowded marketing technology space and it gets worse every year. Startups are popping up it seems like every day to combat a specific niche need in the world of today’s digital marketer. To make matters worse (?? – intentional question), the SaaS platforms make it easier for companies to jump in and try/buy/use than ever […]
Welcome to the According to Fred – the Podcast
Here we go! I’m trying something new and that is I’m starting a podcast. I wanted a way to be able to document content, thoughts, ideas, in a more consumable format. Not that I don’t like blogging, but as you know, consistency isn’t my thing. I hem and haw over the content that I write […]
2019 Predictions: CX
Hello, 2019!! Now that we’ve put 2018 behind us it is time to focus on what will drive the future of customer experiences. While I know this is a little later than “normal” for a predictions posts, but it is still January so I’m calling it still fair game. While I’ve personally done these in […]
Welcome to Retail’s New Holimonth – November
Well, it was bound to happen. First, we had Black Friday, the day in which retailers would traditionally go “in the black” in revenue for the year as they lead up to the holiday spending season. Then it became a shoppers holiday when marketers found a way to capitalize on it to kick off the […]