This past weekend, my son wrapped up his competitive marching band season with a trip to the Bands of America Super Regionals in Indianapolis. It was the culmination of months of dedication from 300 high school students, all of whom were part of a voluntary program spanning three different schools in our community. These students […]
Thinking Critically in the Age of AI Slop
I’ve been concerned about the future of work in a world increasingly dominated by AI for some time. Specifically, around the balance of using AI for efficiency in the creation of knowledge work and the actual value being delivered. The result of this concern is what is now being called AI Slop. If you’ve ever […]
The AI Revolution: Why Every Company Will Be an AI Company by 2026
The whispers of “generative AI” and “ChatGPT” might have seemed like science fiction a few years ago. Today, those whispers have turned into a groundswell, and businesses are rapidly waking up to a fact: Artificial intelligence isn’t just a passing trend – it’s the single most transformative force shaping the future of work. If you’re […]
After a year of M&A where do the major DXPs go from here?
It’s a crowded marketing technology space and it gets worse every year. Startups are popping up it seems like every day to combat a specific niche need in the world of today’s digital marketer. To make matters worse (?? – intentional question), the SaaS platforms make it easier for companies to jump in and try/buy/use than ever […]
Welcome to the According to Fred – the Podcast
Here we go! I’m trying something new and that is I’m starting a podcast. I wanted a way to be able to document content, thoughts, ideas, in a more consumable format. Not that I don’t like blogging, but as you know, consistency isn’t my thing. I hem and haw over the content that I write […]